• Niall Anthony

Facebook Ad Update 2020

Did you know that over 67% of social advertisers think that Facebook is the best platform to advertise their business? Yes, Facebook advertising should be an integral part of any effective marketing strategy in this day. The era of acquiring customers organically seems to be coming to an end. Every business should consider Facebook advertising to take their business to the next level. If you are still not advertising on Facebook, here are some statistics for you to consider:

. There are over 7-million advertisers on Facebook currently

. Your business can reach 1.9-billion potential clients by advertising on this platform

. The average price per Facebook ad decreased by 2% and ad impressions grew by 34% in 2019

. The average cost per click on Facebook is $1.72

That's why you need to have a solid Facebook advertising plan for 2020. That's the best way to take your business to the next level. This article provides information on some of the most important Facebook marketing updates for 2020, and how to make use of them to achieve the best results for your business.

Mobile-First Is The Name Of The Game

Over 93% of Facebook's ad revenue will come from mobile advertising in 2020. Mobile-first will be the name of the game in 2020. If you don't take advantage of this trend in 2020, you will be losing revenue for your business. There is a major difference between a Facebook desktop ad and a mobile ad. On a desktop ad, under the image, you will find the headline and description while a mobile ad will show only the URL and headline. For mobile ads, you should make sure all the important information about the product or service is in the primary text. The call-to-action (CTA) button plays a big role in mobile ads. Statistics reveal that ads without a CTA button result in fewer leads and a higher cost of acquisition. Not having a CTA button can help increase your cost per lead by 2.5 times. Make sure you master Facebook mobile advertising to take your business to the next level in 2020.

Video Is #1 For Engagement

Over 8-billion videos are viewed on Facebook each day. Mobile-first video ads will become the trend in 2020. If you want to compete for more eyeballs, you should follow this trend. The latest statistics reveal that over 85% of video is watched on Facebook without sound. You need to include captions for all your videos to attract more eyeballs. You can write the captions yourself or upload a SubRip (.srt) file. Videos are the best way to connect with potential customers on Facebook - whether the videos are running in News Feed, Stories or elsewhere. If videos are still not a part of your Facebook marketing strategy, you should invest in it for 2020.

Facebook advertising is one of the most effective methods of taking your business to the next level.

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